Our activities will be based not just on Japan but also on all countries and regions of the world. Each of us shall innovate based on the concept of "productivity" and promote progress and growth as promoters of productivity movement for "realization of society based on mutual trust and vitality."

We act in the spirit of human respect.

We promote global environmental conservation and aim for energetic and affluent society.

We fulfill our social responsibilities in ethical, proud and passionate way.

We enrich working life with considerate and kind behavior.

We value dialogue.

We faithfully discuss with politicians, government, employers, employees, consumers, and anybody regardless of their social positions.

We recognize the diversity, and conduct the movement that people can sympathize, agree, and participate.

We promote dialogue and cooperation, valuing global perspective and practical knowledge.

We create new value.

We continue to improve ourselves as professional, and utilize our knowledge and ability to the best we can.

We support the quality improvement of products and services based on customers' point of view.

We constantly make improvement and innovation by applying new technologies and methodology.