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Productivity Declaration for the 21st Century
The 21st century has just begun. It is fervently hoped that in the following hundred years, the world will be at peace and the lives of all people will be enriched.

In retrospect, the 20th century was one in which totalitarianism and liberalism stood against each other. It was a distressing century, which saw two devastating world wars. However, it was also an era of dynamic economic growth through continuous technological innovation. Japan also rode this wave as it endeavored to catch up with the West. This goal was achieved through the unity of its people, and Japan rose to become the world's second largest economy.

The productivity movement that was introduced as a strategic initiative for post-war recovery contributed greatly to the development of Japanese industries through the promotion of industrial democracy and modern management. This was made possible by the active support and cooperation of industrial workers, managers and members of the academia.

As a result, productivity growth was remarkable during this period. It was even lauded as a miracle by the rest of the world.

As we enter the 21st century, however, Japan is confronted with many challenging issues. They include the depletion of the world's natural resources and energy, the deterioration of the global environment, a low birth rate and an aging society, the inexorable expansion of the government's financial deficit, and despair and despondency among its young people. The most serious of all is the loss of political, governmental and corporate leadership.

To resolve these difficult issues, a national consensus toward reform and, above all, the commitment of each individual to change is strongly needed. If we succeed in our challenge, new prosperity will be ours, but failure will lead to decline.

A new national movement suitable for the new century must be launched. We must abolish the present situation, in which apathy and vested interests delay reform. Instead we should endeavor to create a new Japan. This will be the new productivity movement.

The new productivity movement will increase productivity through drastic reform of the socio-economic system based on the will of the people as expressed through the increased participation of industrial workers and managers, members of academia, consumers, NPO representatives, among others from all levels of society. It is a movement which will bring about a superior level of management in various fields.

While adapting itself to a globalized market economy, Japan will strive to attain greater prosperity and further improve the welfare of its people through respect for human dignity. This will be achieved through establishing a totally new Japanese model of development appropriate for the new century.

No matter how difficult it is, the future growth of our productivity will depend on our strong determination to overcome the present situation. Continuous attempts to achieve change will, indeed, be the productivity movement itself.

This is our declaration for the new century.
 
 
Japan Productivity Center for Socio-Economic Development
January 10, 2001
 
Message from the Chairman
Three Guiding Principles 1955
The JPC-SED Creed
Productivity Declaration for the 21st Century
Objectives
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