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Policy Proposals
2003
Urgent Proposal on the Introduction of Manifestos
With an eye on the coming general election and the LDP presidential election in autumn

(July 7, 2003)
Congressional Forum for New Japan (21 Seiki Rincho)
 
On July 4, the Congressional Forum for New Japan (21 Seiki Rincho) held a general assembly to commemorate its new inception. With an expanded organizational system and an increased participation of eminent persons in society, the Forum pledged to actively engage in full-fledged political reform movements.
This proposal is the first message formulated under the new system. It stresses the necessity of comprehensively introducing a manifesto system to Japan to serve as a breakthrough for reforming party politics and establishing a government-oriented political system.
 
<The Current State of Government and the Significance of Manifestos>
 
(1) Given the present circumstances in Japan, it is necessary to reform the political party system, beginning with elections.
 
With respect to the deepening crisis of the economy and people’s living, the proposal firstly mentions the growing sense of despair among the public regarding the opaqueness of Japan’s politics, the political inability to solve problems, weak leadership, and the lack of accountability.

Ideally, political parties should present to the public visions for the country, and initiate reforms. The Cabinet should be an organization of such political parties, and the political system should enable the Cabinet to determine and implement policies. However, the proposal claims that it is precisely this mechanism that is obstructing the effective outcome of structural reforms in Japan. In order to reexamine the cycle and structure of party politics, from general elections to governmental administration, as well as to establish a responsible, government-oriented system, the proposal stresses the need to go back to the election stage, or the root of the issue, and carry out fundamental political reforms.
 
(2) In the next general election, political parties should present “administration policy pledges,” or what are now commonly called “manifestos.” The LDP must promptly formulate an administration policy pledge based on its “presidential manifesto.”
 
The proposal advocates the introduction of manifestos, while it strongly criticizes campaign promises made by political parties to the public at each national election. Campaign promises are simply abstract, unverifiable goals and intentions that are made as a sweeping gesture to the public. In most cases, no thought is given to their feasibility, and no framework is created for their implementation. In other words, the policy platforms of political parties have no bearing whatsoever on the political outlook of the government.

General elections must serve as the starting point for bringing about a government-oriented leadership. But if the commitments made and accepted by political parties and the public during a general election are ambiguous at best, the proposal states that “no matter what kind of structural reforms are implemented, it is virtually impossible for political parties to motivate the bureaucracy to attain specific goals, to exercise strong leadership among politicians, or to gain public consensus on their reform plans.” Based on this understanding, the proposal calls on all parties to break away from the practice of campaign promises that fail to identify the locus of responsibility and obscure the relationship between elections and the administration. In place of such campaign promises, it proposes the introduction of administration policy pledges, or manifestos, that require administration policies and policy implementation frameworks to be spelled out in specific terms. Only then can Japan realize a government that holds specific targets, allows clear evaluations, and guarantees the implementation of policies.

The proposal also implies that the LDP presidential election scheduled for this September will serve as an important test for turning the next general election into a contest of manifestos advocated by each political party. In order to give substance to the LDP manifesto and to establish a strong leadership within the party, candidates for the presidential election should propose concrete policies and implementation frameworks as a “presidential manifesto.” The manifesto presented by the candidate who is elected president should form the basis of the LDP’s administration policy pledge for the next general election.
 
Summary of the proposal
 
1. The public should reject elections based on sugar-coated campaign promises and demand meaningful manifestos.
 
(1) As a means of changing the government and selecting the prime minister, general elections do not require individual candidates to make “personal campaign promises,” nor do they call for “party-oriented campaign pledges” that are in fact a “wish list” of party principles and policies that have no connection to their desires and strategies for taking the reins of government. What are essential to general elections are “administration-oriented campaign promises” that would shape the administration after the election. In other words, they refer to “administration policy pledges.”
   
(2) Manifestos that are being demanded of political parties are essentially what these “administration policy pledges” are about. Both the public and political parties must break away from the concept of “campaign promises,” which simply serve to obscure the locus of responsibility for public commitments as well as the relationship between the administration and elections. They must begin preparing for the next general election by mutually acknowledging the term “manifesto.”
   
2. All political parties should present a manifesto at the next general election.
   
(1) A manifesto is a contract binding the bearer of the next administration to the public. It must contain specific policies for governmental administration which the political party or coalition of parties intend to pursue during their term in the administration.n after the election. In other words, they refer to “administration policy pledges.”
   
(2) The manifesto should be instrumental for improving the quality of political parties and the government, and for realizing a government that has definite targets, allows clear evaluations, and guarantees the implementation of policies. It provides a way to ensure that political parties participate in elections as the bearers of such a government.
   
(3) In the next general election, political parties should present a specific policy package they intend to pursue as the next administration, along with (i) specific targets that can be verified by the public as well as self-evaluated (numerical targets, timetables, financial means, etc.), (ii) an implementation framework, and (iii) a working schedule for policy implementation. They should strive to realize a general election based on manifestos for the first time in the history of Japan’s constitutional government.
   
3. The LDP must select a manifesto at its presidential election in autumn.
   
(1) As the LDP presidential election is scheduled to be held immediately before the general election, it is expected to serve as an important test for turning the next general election into a contest of manifestos.
   
(2) In order to provide substance to the manifesto and to establish a strong leadership within the party, all candidates of the LDP presidential election should present concrete policies and implementation frameworks they intend to pursue if elected president, in the form of a “presidential manifesto.” The manifesto presented by the candidate who is elected president should form the basis of the LDP manifesto for the next general election, and the LDP should reveal to the public the process by which the manifesto was formulated.
   
4. The Public Office Election Law should be revised to enable election campaigns to be based on manifestos.
   
(1) The present Public Office Election Law prohibits candidates from campaigning before the official announcement for an election is given. Even after the official announcement has been given, however, it strictly prohibits the distribution of documents other than postcards and flyers stipulated by the law. Therefore, even if a political party prepares a booklet of its manifesto, it is not allowed to distribute it. In order to enable the next general election to be a contest of manifestos, it is urgently necessary to revise the law to at least allow the free distribution of manifestos at any time, whether before of after the official announcement of an election. Furthermore, the ban should be lifted on the use of the Internet, which is currently classified among restricted literatures and images.
   
(2) Furthermore, the present Public Office Election Law prioritizes the ideas of those who manage election campaigns, and does not presuppose an election in which political parties engage in full-blown policy debates with each other. Instead, it mainly provides for matters concerning the election campaigns of individual candidates. This is what consequently produced the distinctly-Japanese electoral practices of broadcasting the backgrounds of candidates and repetitively advertising their names only. In addition to making the minimum required revisions to the law with an eye to the next general election, a group of nonpartisan lawmakers should drastically review the Public Office Election Law itself, including reexamining campaign broadcasts and lifting the ban on door-to-door canvassing for voters.
   
5. The mass media should provide in-depth coverage of manifestos.
   
(1) The mass media is expected to play an important role in turning the next general election into a contest of manifestos. To this end, it will also be required to devise new reporting schemes. For example, in governmental elections under the single-seat constituency system, the public is urged to compare the “performance of the incumbent administration” with the “future visions of the opposition parties,” and is prompted to vote in retrospect. The mass media will therefore be required to provide in-depth coverage on the new manifesto of the ruling party based on an evaluation of the performance of the incumbent administration, and it will need to focus on the manifestos of opposition parties from the perspective of assessing their ability to take over the reins of government.
   
(2) Also, in the event that political parties agree to unite their efforts in a governmental election so that a ruling coalition contends with an opposition coalition, the mass media should not only report on individual electoral districts and political parties, but it must focus on the manifestos of the coalitions.
   
(3) Traditional election coverage simply introduced the public commitments of political parties across the board. This type of coverage would seem to guarantee a fair and just election, but it had actually presented an impediment to the public’s right to select its government. A rising awareness of the necessity of media coverage centered on manifestos creates the opportunity to overhaul the strange media practice of downplaying political reports during campaign periods, and enables the mass media to seek a more significant identity.
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