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Policy Proposals
2003
Basic Policy Proposals for the Diffusion of ITS (Intelligent Transport Systems)
(December 1, 2003)
Transportation Policy Committee
 
On December 1, the Transportation Policy Committee, which had been analyzing the current problems in the diffusion of ITS (Intelligent Transport Systems) in Japan, announced a proposal for policies to promote its diffusion. This proposal and an accompanying report will be presented to the government and related industries. At the same time, the JPC-SED intends to further gather the opinions of relevant parties to compile a final report and a proposal of necessary policies prior to the World Congress on ITS scheduled to be held in Nagoya City in the autumn of 2004. The overview of the proposal is as follows.
 
1. Factors Preventing the Diffusion of ITS
 
Despite the fact that ITS has excellent potential as a social system, no remarkable progress can be seen in its diffusion due to the following four reasons.
(1) ITS suppliers place disproportionate emphasis on technological development, and they tend to underestimate users’ needs.
   
(2) Information concerning the use, convenience, and benefits of ITS is not sufficiently provided, and therefore the general public has only limited understanding of ITS.
   
(3) ITS has various functions for providing alternatives and interfaces for both public and personal transportation needs, but these functions are hardly considered. At present, ITS is only applied in a small scope, mainly for providing road information.
   
(4) Principles governing development and operation cost burdens have become obscure, and little thought is given to users’ convenience.
2. Policies Required for the Diffusion and Entrenchment of ITS
   
(1) The following measures are necessary for the issue presented in 1-(1) above.
 
(a) ITS suppliers in both the private and public sectors must greatly change their perspective of ITS from the conventional attitude of “selling the system” to “selling service.”
   
(b) In order for ITS to sell and provide useful service, it must be evaluated not in terms of what it is capable of doing, but in terms of what merits it can provide users and also by its performance, including social benefits such as environmental improvement effects.
   
(c) Relevant central and local governments must devise appropriate measures for ensuring reliability in protecting personal information, transparency of costs and regulations, and rational order placements in an effort to raise national demand for ITS.
   
(2) The following measures are necessary for the issue presented in 1-(2) above.
 
(a) Public and private sectors must cooperate in developing ITS. Moreover, the viewpoints of foreign countries should be incorporated to achieve a global perspective, while the participation of users and other beneficiaries from the planning stage is also strongly desired.
   
(b) Users should not demand overly sophisticated performance from such equipment as ETC (Electronic Toll Collection System), but rather, it is important that they understand and accept performance that is in balance with low cost and operation efficiency.
   
(c) In order to promote the diffusion of AHS (Advanced Cruise–Assist Highway Systems), accident insurance and national safety standards need to be reviewed.
   
(3) The following measures are necessary for the issue presented in 1-(3) above.
 
(a) ITS provides the ideal means of intermodal transportation for people and things. The government must strongly acknowledge this point and develop VICS (Vehicle Information and Communication System) into an information provision system containing information not only of roads, but of a wide range of public transportation systems, such as bus, railway, air, and marine transports.
   
(b) The government must take bold steps to actively promote the utilization and diffusion of the ETC system. For example, it is expected to review transportation fare policies, allow the versatile utilization of IC cards, reduce the burden of car-mounted equipment, and remove opening/closing bars on ticket gates.
   
(4) The following measures are necessary for the issue presented in 1-(4) above.
   
  ITS for pedestrians should be expanded to accommodate people with disabilities, and furthermore, to provide foreign language service to non-Japanese speaking people. The state or local governments should assume the necessary costs as a social policy.
   
3. Specific Proposals for the Further Development of ITS
   
(1) DSRC (Dedicated Short Range Communication) should be made available not only for ETC card payments, but also for use with integrated non-contact IC cards, a payment means that is expected to gain widespread attention in various fields.
   
(2) International technical cooperation should be actively offered for ITS development and digital roadmap formulation in various foreign countries.
   
(3) Related industries should strive to provide new, beneficial information by integrating activity information (information of activities and interests at various destinations) and transportation information.
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