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Research & Reports
2001
Interim Report of the Questionnaire Survey on Corporate Management Innovations
(September 6, 2001)
Management Innovation Committee
 
The Questionnaire Survey on Corporate Management Innovations targeted presidents of companies listed in the 1st and 2nd sections of the Tokyo Stock Exchange, OTC, NASDAQ Japan, and Mother’s (total of 3,489 presidents). Responses were received from 438 presidents. The valid response rate was approximately 12.6%.
 
1. Images of Japanese corporate presidents
(1) Priorities in management
1st: profit; 2nd: customer satisfaction; 3rd: employee satisfaction—profit and customer satisfaction were prominent.
   
(2) Type of president
65% were bureaucracy-type presidents. 79% agreed that “society is analyzable.”
   
(3) Actions and perspectives of presidents
The actions and perspectives of the average president were found to be as follows.
 
(i) Strong consciousness of management supported by visions, ideals, and concepts
(ii) Low tendency to incorporate success stories, BP (best practice), and external knowledge into management
(iii) Judging from the findings of (i) and (ii), low capacity for learning across space and time
(iv) Strong tendency to utilize and accumulate in-house resources, such as on-site experiences, profitability and strategy plans, spontaneous creation of knowledge
   
2. Relationship between actions and perspectives, and results

(1)

 

To induce results from actions and perspectives, the principles of vision, ideals, and spontaneous creation of knowledge must first be upheld.
   
(2) Based on those principles, it is necessary to reinforce areas in which Japanese corporate presidents are especially weak, namely their orientation toward the utilization of external knowledge, success stories, and BP.
   
3. Outstanding presidents (proposals for presidents)
(1) Presidents who are able to produce excellent results have a management vision based on their own philosophy of life upon which they set the scene for bringing together diverse knowledge in their company to develop their unique management resources. Such presidents possess lofty social visions and are committed to spreading and realizing those visions by searching for the essence of management and sharing their outlook on life.
   
(2) They also aim to accumulate knowledge assets unique to their company by creating opportunities to hold dialogues with unusual talents and exchanges among sectors, and by guiding their employees toward innovative work or work that would give them a positive experience.
   
(3) Furthermore, distinguished presidents regard success stories in their company as their intellectual assets. They are executives who treasure the knowledge of processes and actions that vividly exist in all kinds of circumstances.
   
(4) From this standpoint, they try to redefine their knowledge within the larger context by actively utilizing learning results of other companies as well as external knowledge. The mobilization and integration of this broad knowledge are what leads to management that produces results.
   
(5) The real essence of knowledge cannot be attained through a theory and analysis-oriented management that places importance on “standardized knowledge,” nor an on-site experience-oriented management that emphasizes “implicit knowledge.” Companies with such slanted management would find it difficult to survive in an industrial society based on knowledge.
   
(6) Corporate presidents are expected to examine the patterns of their actions and thoughts and shift their perspective toward those which have most impact on producing results.
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