Japan Productivity Center (President, Mr. Tsuneaki Taniguchi) announced the result of Internet survey on global warming, conducted against 10,000 people in their teens to sixties. (Response rate 29%.)
The Hatoyama Administration's Cabinet approved the law to reduce the CO2 emission level of Japan by 25%. Against this background, the survey asked Japanese people how they feel about the law itself and the process of the law's formulation. The overall indication was that people approved of the "25% reduction" but they did not know much about the current status of CO2 emission. Based on this survey, JPC will promote wide-ranging activities to increase acceptance of low-carbon society and to strengthen PR activities on energy and global warming issues. The summary of the survey is as follows.
- About 70% of respondents approved the target of "25% reduction of CO2." Women's approval rate was 75% against men's rate of 65%.
- Among those who disapproved the target, 64% cited "the process of achieving the target was not clear", 43% cited "the opinion of people and industry was not reflected in the process of deciding the target" and 42% cited "excess burden on household account and daily life."
- The most critical activities noted by respondents were: "Energy conservation at home and offices" (68%), "energy conservation at factories" (64%), conservation of forests and forestry resources" (61%), etc.
- The most effective policies to promote reduction of CO2 at home and offices were noted as: "Eco-friendly commuting" and "increased subsidy to photovoltaic power generation," both getting about 60% of responses.
- The government's "Challenge 25 Campaign" was recognized only by about 20% of respondents. In terms of demography, men in the sixties were highest with 35% and women in their twenties were the lowest with 10%.
- The current status of CO2 reduction by industry was not understood accurately. 27% of respondents wrongly perceived that the industry sector had the highest rate of CO2 increase in comparison to 1990s.
- On the maximum cost acceptable to household to prevent global warming, 55% said 1,000 Yen per month was the maximum amount.


